In a world where authenticity is key, the rise of these everyday influencers is nothing short of remarkable. They’re not your typical social media celebrities, but regular folks with a voice and an audience that’s genuinely engaged. With the power to influence their followers and drive product sales, they’ve become the hidden gems of the digital landscape.
On the surface they are regular social media users – sharing pictures, videos and posts like the rest of us. Just everyday people with something to say. Most of them probably have 1k to 10k followers, and they might not even call themselves influencers. But when they talk, people listen.
Their audience is engaged, trusting, and willing to take advice. They have the power to sell your products.
What sets these nano influencers apart is their dedication to their passions, particularly within their tightly focused niches. They share their interests, their experiences, and their recommendations with a level of authenticity that’s hard to match. When they collaborate with brands, it’s not just business; it’s a genuine partnership.
AMAZING ROI:
The return on investment with these nano influencers is astounding, with research showing that they can wield more influence than big names. Research by Altimeter Group found that only 32% of consumers follow big influencers, compared to 70% who say they are influenced by family members or friends online.
GENUINE COMMUNITY:
Nano influencers have a smaller (more intimate) audience, allowing them to reply to any comments they receive and build deeper connections with their followers. Smaller influencers are found to have 60% higher engagement rates than larger influencers. Their followers feel appreciated, involved, and part of a community. As a result, their product recommendations come across as more genuine, driving likes, comments, and shares to new heights.
COST-EFFECTIVE MARKETING:
But it’s not just the authenticity and community that make working with nano influencers a game-changer; it’s the cost-effectiveness. Their rates are often more budget-friendly than macro or celebrity influencers, allowing glamping brands to collaborate with multiple influencers simultaneously. This not only extends brand reach but also enables campaigns to cover a diverse range of audience segments.
So, in the ever-evolving landscape of influencer marketing, these nano influencers are the diamonds in the rough. With their authenticity, community-building prowess, and cost-effectiveness, they’re poised to be your brand’s most valuable allies in the digital realm. Don’t underestimate the power of the everyday influencer – they may just be the missing piece in your marketing puzzle.
♥ Jenna Corrigan
Heart & Soul of Let’s Go Glamping UK
↠ Marketing Strategist ↠ Content Marketer ↠ Designer ↠ Mommy ↠ Wife ↠ Earth Warrior ↠ Free-Spirit ↠ Adventurer ↠ Coffee Lover ↠ Scorpio ↠ UK
